Where Entrepreneurs Thrive™
At the core of Keller Williams is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help solidify this understanding, we’ve formalized a belief system called WI4C2TES, which guides how we treat each other and conduct business.
WIN WIN: or no deal
INTEGRITY: do the right thing
CUSTOMERS: always come first
COMMITMENT: in all things
COMMUNICATION: seek first to understand
CREATIVITY: ideas before results
TEAMWORK: together everyone achieves more
TRUST: starts with honesty
EQUITY: opportunity for all
SUCCESS: results through people
Training for All Market Centres
With each technological advance, large or small, every kw agent has new and improved avenues to conduct their business. Individuals who are just now getting their license have so many questions. Throughout Keller Williams International, KW Canada, and your own Market Centre you’ll have a multitude of training topics and support available to you, on and offline.
Here are some
How KW Compares to Other Real Estate Companies
Every real estate company has a different value proposition. AI can offer some insight, and Reddit threads are filled with agents sharing their opinions about which company does it best. It’s helpful to weigh the pros and cons, and gather firsthand insight from those who’ve been there.
To help you compare the industry’s most well-known brands, we’ve compiled a list of key factors to consider in finding the right home for your real estate business, some of which you won’t find in a typical pros and cons list.
Keller Williams
Private Network
Model & Footprint
Franchise, office-based (“market centers”); virtual education + office support locally.
Agent Revenue Share
Market Center level profit share for US/CA agents and Region level “Growth Share” program for international agents.
Branding
KW and Canva’s flagship enterprise relationship provides brand ready templates (buyer/seller presentations, social, print) with auto-create options to speed campaigns.
Key Technology
Owned: Command (CRM, SmartPlans/automation, consumer site/app) paired with KW’s partnership with Canva (templates for print/social/email) and KW Connect (learning hub). 3rd-Party: Local offices may add transaction/e-sign tools (SkySlope/Dotloop) and marketing add-ons; mix varies by market centre (Command is the core).
Integrations / SSO
Command functions as the single workspace: log in once, then launch SmartPlans, Designs, Contacts, Tasks, etc.; Connect is accessed via the KW environment.
Data Portability
Export in Command (agent self-serve CSV; team flow differs); transaction file exports depend on the local system (e.g., SkySlope archive download).
Training Approach
KW Connect / Learning hosts traditional courses, how-to videos, and downloadable content; offices layer local live calendars. Publishes various educational book titles for agents.
Berkshire Hathaway
Private Network
Model & Footprint
Franchise model with a network of predominantly physical offices.
Agent Revenue Share
No network-wide profit/revenue share program is advertised.
Branding
Central Marketing Resource / Media Centre provides templated, brand-consistent materials.
Key Technology
Owned: BHHS Resource Center agent portal with a CRM and 3rd party integration capabilities. 3rd-Party: Chalk Digital for marketing; some affiliates use BoldTrail CRM.
Integrations / SSO
Delivered through Resource Centre; depth depends on affiliate tech offering.
Data Portability
BoldTrail supports CSV contact export. Downloadable marketing outputs from Marketing Resource.
Training Approach
Training is delivered through the BHHS Resource Center and supplemented with local training calendars by affiliates
Better Homes & Gardens
Anywhere Brand (NYSE: HOUS)
Model & Footprint
Franchise model with mostly physical offices and local/virtual training options.
Agent Revenue Share
Not a corporate profit/revenue share program.
Branding
Brand resources & marketing center for templated materials through Greenhouse.
Key Technology
Owned: Greenhouse brand portal. 3rd-Party: PinPoint database targeting for marketing; MoxiWorks modules (MoxiEngage CRM, MoxiPresent).
Integrations / SSO
Delivered via Greenhouse; enabled modules vary by affiliate.
Data Portability
MoxiEngage supports self-serve contact exports (CSV).
Training Approach
Century 21
Anywhere Brand (NYSE: HOUS)
Model & Footprint
Franchise and some company-owned physical offices.
Agent Revenue Share
No network-wide profit/revenue share program.
Branding
Design Concierge (custom brand identity services) + agent brand hubs.
Key Technology
Owned: 21Online brand intranet; similar to other Anywhere brands, relies on third-party software. 3rd-Party: MoxiWorks (Engage/Present/Impress) with affiliate-selected additions.
Integrations / SSO
Access via 21Online; module enablement varies by affiliate.
Data Portability
MoxiEngage provides CSV contact export.
Training Approach
C21 University / myC21Edge offers live/virtual courses and events, often with Moxi modules embedded.
Coldwell Banker
Anywhere Brand (NYSE: HOUS)
Model & Footprint
Franchise and some company-owned physical offices
Agent Revenue Share
No network-wide profit/revenue share program.
Branding
Design Concierge (custom brand identity services) + agent brand hubs.
Key Technology
Owned: Relies on third-party software instead of major in-house technology. 3rd-Party: MoxiWorks ecosystem for presentations/CRM is common. Design Concierge for creative services.
Integrations / SSO
Accessed via brand portals.
Data Portability
MoxiWorks can export people/back end information.
Training Approach
CBU Learning Center provides courses and workshops, often supplemented by recurring live sessions run by local affiliates.
RE/MAX
Public (NYSE: RMAX)
Model & Footprint
Franchise model with a large, global network of physical offices.
Agent Revenue Share
No corporate revenue/profit-share, though some local programs may exist.
Branding
Thousands of branded templates in Design Center; Launchpad access.
Key Technology
Owned: MAX/Center hub, Design Center for branding, and MAX Tech (powered by BoldTrail) for CRM. 3rd-Party: Megaphone/Photofy integrations. Listing/marketing tools vary by office.
Integrations / SSO
MAX/Center is the gateway for learning, while MAX Tech is the gateway for agent activity.
Data Portability
BoldTrail supports CSV contact export and typical back-office reporting.
Training Approach
RE/MAX University (RU) offers a large library with a mix of live, virtual, and in-person courses, coaching, and masterminds.
eXp Realty
Public (Nasdaq: EXPI)
Model & Footprint
Cloud/virtual-first corporate brokerage (no franchise) with some coworking/hub spaces.
Agent Revenue Share
Yes. Features a “Revamped Rev Share 2.0” program, opening up access to levels for agents that meet production requirements.
Branding
Central marketing centre/templates within the platform.
Key Technology
Owned: eXp World (Virbela) & eXp University for online education, access, and training. 3rd-Party: kvCore (CRM) ecosystem apps, SkySlope for transactions.
Integrations / SSO
kvCORE & SkySlope workflows are supported (training & guides show integrated use).
Data Portability
kvCORE supports exports.
Training Approach
eXp University delivers 24/7 on-demand plus frequent live sessions run in eXp World, with tracks for new and experienced agents.
Real Broker
Public (Nasdaq: REAX)
Model & Footprint
Cloud/virtual-first corporate brokerage.
Agent Revenue Share
Yes. Offers a tiered revenue share program with the structure outlined in official support docs.
Branding
Marketing/brand resources via support hub; virtual onboarding for marketing.
Key Technology
Owned: reZEN (homegrown back office/transactions), Real Signature (e-sign), and Bolt (mobile). 3rd-Party: Optional CRM/site partnerships (varies by agent/team).
Integrations / SSO
reZEN is the hub for training/events and back off
Data Portability
reZEN provides CSV transaction/report downloads. Rev-share “My Network” export is not permitted.
Training Approach
Real Academy runs recurring live classes plus on-demand content. Onboarding and topical workshops run weekly, accessible via reZEN.
Sotheby’s Int. Realty
Anywhere Brand (NYSE: HOUS
Model & Footprint
Franchise model with a global, luxury-focused network of physical offices.
Agent Revenue Share
No corporate revenue/profit-share, though some local programs may exist.
Branding
Strict Identity Standards Manual (logo lockups, approvals, usage).
Key Technology
Owned: Global marketing distribution/brand asset portals. Follows Anywhere strategy of relying on third-party software. 3rd-Party: Affiliate-selected tools, often including Moxi, RealScout, etc.
Integrations / SSO
Managed through affiliate systems.
Data Portability
Follows the vendor (e.g., Moxi/RealScout contact exports); brand assets are controlled.
Training Approach
Next Level Learning is the brand-run hub that provides interactive courses and replays for agents.
Over $1.5 Billion Shared
The Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC) give our agents a voice in the direction and profitability of our company, serving as the foundation for all that we do.
Agents have been driving Keller Williams’ values and culture from the very beginning. When the idea of profit share was introduced, many called us radical – some even called us crazy. We think it’s crazy to NOT reward those that support the growth of a company, so we make sure everyone has access to this powerful wealth-building platform.
An Evolution In Technology
The Evolution of Command
The business of real estate is based on relationships. That’s why we build our technology to enhance our relationships with our clients and with each other. Our proprietary tech is built by agents, for agents. And when it comes to innovation, our collaborative design process, LABS, puts the power to influence and upgrade our software solutions in the hands of our agents.
